01
Relevance
A brand earns attention when it understands the world its consumers actually live in.
ABOUT — ELITICAN BRANDS
WE DON'T
FOLLOW
CATEGORIES.
Elitican Brands is an independent
brand house built around one simple
belief:
The most interesting brands of
tomorrow may not fit neatly into
the categories of today.
01 — The idea
BUILD
DIFFERENTLY.
ON PURPOSE.
Elitican Brands exists to
create and build consumer
brands that feel relevant,
distinctive and alive.
We look for spaces where
culture is moving faster than
traditional businesses.
Where a new generation is
expressing itself differently.
Where an ordinary product can
become an extraordinary
proposition.
That is where we want to build.
02 — What drives us
THREE THINGS
WE BELIEVE.
02
Expression
Products can be functional. Brands should make people feel something.
03
Possibility
We are interested in what could exist — not simply what already exists.
ONE HOUSE.
MANY IDEAS.
Elitican Brands is the
brand house.
Under it, individual brands
can develop their own identity,
community and point of view.
The first expression of that
philosophy is
ANVIQUE —
a fashion-led brand being
created for a generation that
sees identity as something to
explore rather than something
to inherit.
Each brand will have its own
world.
Elitican provides the platform
to build it.
Elitican Brands / Customer information
Policies that keep the experience clear.
Terms & Conditions
This website (the "Site") is operated by [Your Legal Business / Proprietor Name] ("Elitican Brands", "ANVIQUE", "we", "us"), registered at [Registered Business Address, City, State, PIN]. By accessing the Site or placing an order, you agree to these Terms & Conditions.
Eligibility
You must be at least 18 years old, or using the Site under the supervision of a parent or legal guardian, to place an order.
Products & Pricing
All prices are listed in Indian Rupees (INR). This business is not currently registered under GST (operating below the applicable registration threshold), so no GST is charged and none is included in the listed prices. We reserve the right to correct pricing or listing errors, and to limit order quantities, at any time before an order is confirmed.
Order Acceptance
An order confirmation email or on-screen message acknowledges receipt of your order — it does not guarantee acceptance. We may cancel or refuse any order due to stock unavailability, a pricing or listing error, suspected fraud, or an undeliverable address, and will notify you and process any applicable refund.
Payments
Payments are processed through our third-party payment gateway once integrated; we do not store your card, UPI, or net-banking credentials on our servers.
Intellectual Property
All content on this Site — including the ANVIQUE and Elitican Brands names, logos, product designs, photography, and text — is owned by us or our licensors and may not be reproduced without written permission.
Limitation of Liability
To the extent permitted by law, we are not liable for indirect or consequential losses arising from use of the Site or delays outside our reasonable control (including courier delays, force majeure events, or third-party service outages).
Governing Law
These Terms are governed by the laws of India, and any disputes are subject to the exclusive jurisdiction of the courts at [Your City, e.g. Mumbai].
Changes
We may update these Terms from time to time. Continued use of the Site after changes are posted constitutes acceptance of the revised Terms.
Privacy & Data Protection
This Privacy Policy explains how we collect, use, and protect your personal information, in line with the Information Technology Act, 2000 and applicable Indian data protection rules.
What We Collect
- Contact details: name, email, phone number
- Delivery address and order history
- Communications you send us (e.g. via the Contact form)
- Basic technical data (browser type, pages visited) for site performance
We do not collect or store your payment card, UPI, or banking details — these are handled directly by our payment gateway partner.
How We Use It
- To process and deliver your orders
- To respond to enquiries and provide customer support
- To send order-related updates (confirmation, shipping, delivery)
- To meet legal, tax, and accounting record-keeping requirements
We do not sell your personal information. We do not send marketing communications unless you've opted in, and you can opt out at any time.
Sharing
We share information only with trusted service providers who help us operate the Site and fulfil orders — such as courier/logistics partners, the payment gateway, and IT/hosting providers — and only to the extent needed for that service.
Your Rights
You may request access to, correction of, or deletion of your personal information by writing to hello@eliticanbrands.com.
Cookies
We use essential cookies/local storage to keep your shopping bag and site preferences working correctly. We do not use these for third-party advertising.
Last updated: [Date]
Shipping Policy
We currently ship exclusively within Maharashtra, India. For full details on delivery timelines, shipping charges, and tracking, see our Shipping & Delivery Policy.
Returns, Exchanges & Refunds
As a custom print-on-demand brand, we handle returns, exchanges, defects, and refunds a little differently from standard retail. See our full Return, Refund & Cancellation Policy for details.
Order Cancellations
Cancellation windows are short since production begins shortly after your order is placed. See our Return, Refund & Cancellation Policy for the exact cancellation window and process.
Customer Support & Grievance Redressal
For order, product, sizing, shipping, or other support, reach us via the Contact page or at hello@eliticanbrands.com, quoting your order number where applicable. We aim to respond within 2 business days.
Grievance Officer
In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology Act, 2000, the details of our Grievance Officer are:
Name: [Grievance Officer Name]
Email: hello@eliticanbrands.com
Address: [Registered Business Address]
Complaints are acknowledged within 48 hours and resolved within one month of receipt, as required under applicable consumer protection law.